Reel banked €15M Series A funding to expand its energy procurement platform across Europe. The round was led by Future Energy Ventures, with participation from UVC Partners, Transition, and The Footprint Firm. The Copenhagen-based startup will use the capital to establish a commercial presence in Germany and refine its technical product suite.
The company operates as a B2B electricity supplier and trader, connecting corporate electricity demand directly to the development of new renewable energy projects. By facilitating long-term power purchase agreements (PPAs) and using data-driven tools to manage market volatility, the platform helps businesses secure predictable energy costs while ensuring producers receive stable returns for their wind and solar assets.
Founded in 2020, Reel also integrates battery storage and demand-side flexibility into its model. This technical approach allows the company to optimise grid usage and generate additional value for participants, addressing the financial uncertainty currently slowing the transition away from fossil fuels in the industrial sector.
As European enterprises face increasing pressure to decarbonise supply chains, the growth of data-led trading platforms indicates a shift toward decentralised, corporate-backed energy infrastructure.
Originally reported by EU-Startups Daily.