Tilt banked €23.9M ($26M) Series A funding led by Balderton Capital, with participation from NYCA Partners and angels including Tobi Lütke and Guillaume Pousaz. The round also sees strategic backing from Vinted Ventures, alongside existing investors TQ Ventures, Earlybird, and Seedcamp. This latest injection brings the total capital raised by the London-based startup to over €46M.
The company operates a live-commerce marketplace where independent sellers host real-time video auctions and interact with buyers. To differentiate itself from traditional marketplaces, Tilt employs an AI-led infrastructure that converts video segments into product listings instantly. It also uses a unique business model that charges buyers rather than sellers, removing the upfront capital requirements typically associated with launching an online retail business.
Founded by former Revolut employees Abhi Thanendran and Neil Shah, Tilt has expanded its footprint across the UK, Italy, Spain, and Poland. The startup reports an eightfold increase in growth since its 2024 Series A, with high engagement metrics showing buyers spend more than an hour a day on the platform. The fresh capital is earmarked for expanding the current 60-person team and accelerating its AI roadmap.
As European investors look to replicate the massive success of video-led retail seen in Asian markets, Tilt’s rapid expansion suggests that community-driven social shopping is beginning to gain significant traction with Western consumers.
Originally reported by Tech Funding News.