Borro banked €1.3M to scale its digital deposit system for reusable packaging across Europe. The investment round includes participation from Seeder Fund, imec.istart, bluesnipe, PMV, and butterfly & elephant, the corporate venture arm of GS1 Germany.
The Brussels-based startup provides an intelligent return system for reusable cups at large-scale events and stadiums. Unlike competitors using RFID technology, Borro utilises invisible codes and cameras to link packaging to a user’s bank card. When a visitor returns a cup to a smart collection point, their deposit is automatically refunded to their account.
This latest capital injection follows a €350,000 raise in November 2024. The company already operates within Belgian football clubs, including Club Brugge and KV Mechelen, and is currently preparing to implement its technology at Paris Saint-Germain’s Parc des Princes stadium following its induction into the PSG Labs innovation programme.
As European regulations increasingly mandate the transition away from single-use plastics at public gatherings, Borro’s focus on operational simplicity positions it to capture a growing share of the circular event infrastructure market.
Originally reported by EU-Startups Daily.