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Fresha banked €68.9M to scale AI-powered beauty marketplace globally

Funding · Scaling Europe · 22 May 2026

Fresha banked €68.9M to scale AI-powered beauty marketplace globally

Fresha banked €68.9 million ($80M) in a growth round led by KKR. The investment, made through KKR’s Next Generation Technology Growth strategy, reportedly values the London-based company at over €861.9 million ($1 billion). This latest injection brings the firm's total capital raised to approximately €245.5 million.

The company operates an AI-powered marketplace and business management platform specifically for the beauty and wellness sector. For salon and spa owners, the software provides an all-in-one suite for appointment management, client engagement, and financial services. For consumers, the platform serves as a discovery and booking engine for local self-care professionals.

Fresha reports that its platform is currently used by more than 130,000 businesses across the UK, Europe, North America, and Southeast Asia. The company claims to facilitate 35 million appointments monthly, generating over $15 billion in annual gross merchandise value. The new funds are earmarked for global expansion and further product innovation in artificial intelligence.

As vertical SaaS solutions continue to replace legacy systems in fragmented service industries, Fresha’s move into "unicorn" territory underscores the massive scale available to platforms that successfully integrate payments, software, and consumer marketplaces.

Originally reported by EU-Startups Daily.

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Originally reported on source.