Benji banked €5.75M ($6.25M) in a Seed funding round led by Preface Ventures. The London-based fintech emerging from stealth focuses on infrastructure for the loyalty and rewards economy.
The startup provides an API that allows businesses to integrate and manage various loyalty programmes through a single point of access. By enabling real-time data exchange between brands and rewards platforms, the company aims to simplify how consumers earn and redeem points across different merchant ecosystems.
The investment reflects a growing trend in "embedded loyalty", where financial services and retailers seek deeper integration to retain customers. Benji plans to use the capital to expand its technical team and accelerate the rollout of its partnership network with global retailers and airline groups.
As European consumer spending shifts toward value-driven platforms, the infrastructure layer connecting fragmented rewards systems is becoming a critical component of the regional fintech stack.
Originally reported by Tech Funding News.